In Dwyer v. Ameriprise Financial, Inc., 313 A.3d 969 (Pa. 2024), the Pennsylvania Supreme Court settled a question that had lingered for years: can a court deny treble damages under the Unfair Trade Practices and Consumer Protection Law (UTPCPL) simply because punitive damages were already awarded on a related common-law claim?
The answer is no.
Earl and Christine Dwyer purchased a universal whole life insurance policy from Ameriprise in 1985 based on a representative’s assurance that their quarterly premiums would remain the same for the life of the policy. That was false. Without the promised level premiums, the policy would have lapsed decades early.
A jury found Ameriprise liable for negligent and fraudulent misrepresentation and awarded punitive damages. The trial court also found that Ameriprise had violated the UTPCPL. But when it came time to consider the UTPCPL’s treble damages provision, 73 P.S. section 201-9.2(a), the trial court declined. Its reasoning: awarding treble damages on top of punitive damages would be duplicative.
The Superior Court agreed. The Supreme Court reversed.
Justice Wecht, writing for the majority, held that treble damages under the UTPCPL are a “separate remedy” that is “wholly independent” of punitive damages on common-law claims. A trial court cannot decline to exercise its statutory discretion to award treble damages merely because a jury has already awarded punitive damages on related claims.
The distinction matters because the two serve different purposes. Punitive damages punish egregious conduct and deter similar behavior. Treble damages under the UTPCPL are a statutory remedy designed to make consumers whole and incentivize enforcement of the consumer protection law. Treating one as a substitute for the other undermines the legislature’s intent.
Before Dwyer, defendants in UTPCPL cases had a persuasive argument that treble damages were effectively capped once punitive damages entered the picture. That argument is now foreclosed.
For consumers who have been defrauded by a contractor, deceived by a car dealer, or misled by a financial services company, the practical impact is significant. If the conduct violates both common-law fraud standards and the UTPCPL, you can pursue both punitive damages and treble damages. Courts cannot use one to offset the other.
This is particularly relevant in home improvement disputes, where contractors who violate the Home Improvement Consumer Protection Act (73 P.S. section 517.1 et seq.) also frequently violate the UTPCPL. Under Dwyer, a Bucks County homeowner who proves both violations can now recover the full range of available damages.
Dwyer pairs with Gregg v. Ameriprise Financial, Inc., 245 A.3d 637 (Pa. 2021), which confirmed that the UTPCPL imposes strict liability for deceptive conduct. Together, these two decisions have substantially strengthened consumer protections in Pennsylvania.
If you believe you have been the victim of unfair or deceptive business practices, contact our office to evaluate your claim.
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